Ford Banners - 2007
Posted by Will | Filed under Banners
Late last year I worked on these 2 banners currently hosted on bannerblog.com.au. They are both for Ford Mondeo and are geared at highlighting 2 of the cars key features. I am particularly happy with lighting effect on the light sensing banner (though like most things would script it a totally different way if I had my time again). I personally dont think the audio in the Light banner is necessary nor adds anything though this was not my decision. This is a classic example of “just because you can, doesn’t mean you should”.
The rain banner, on the other hand, uses sound well and is a key element to it’s interactivity. A 3D artist was contracted to animate the particles for the rain which was overkill for the amount of time spent on it vs the end result. I think we could have gotten just as nice an effect by tweening bitmaps across the stage rather than stuffing around pulling in a bloated video asset on load.
