Vegemite Jar created with Papervision
Posted by Will | Filed under Adobe Flash, Advertising
A little while ago I was tasked to create this 3D version of a jar of good old aussie Vegemite for a Melbourne based advertising agency.
My experience with any form of 3D rendering is pretty much non-exsistant so I used a bit of 2D to fudge the look I was after. First I created the texture from the actual CMYK final art, extending the image, adding the lid pattern and glass highlights. This was then wrapped around a cylinder primitive in Papervision.
To get the actual beveled shape and rounded edges I created a mask on the timeline which is applied to the cyclinder at runtime.
I then took a screen grab and in Photoshop added some specular lighting and a shadow to the left side of the jar. This was then output as a transparent PNG and placed over the jar in flash.
Overall I think the effect pays off well concidering the time spent on it.
July 23rd, 2008 at 7:23 am
That looks really nice! Does it run too slow when you turn smoothing on to get rid of jaggies?
July 23rd, 2008 at 7:31 am
This was done a little while ago. I’m pretty sure there wasn’t any significant difference either way. I wasn’t given a great deal of time to work on this so didn’t really have a chance to investigate the anti-aliasing.