Vegemite Jar created with Papervision

A little while ago I was tasked to create this 3D version of a jar of good old aussie Vegemite for a Melbourne based advertising agency.

My experience with any form of 3D rendering is pretty much non-exsistant so I used a bit of 2D to fudge the look I was after. First I created the texture from the actual CMYK final art, extending the image, adding the lid pattern and glass highlights. This was then wrapped around a cylinder primitive in Papervision.

To get the actual beveled shape and rounded edges I created a mask on the timeline which is applied to the cyclinder at runtime.

I then took a screen grab and in Photoshop added some specular lighting and a shadow to the left side of the jar. This was then output as a transparent PNG and placed over the jar in flash.

Overall I think the effect pays off well concidering the time spent on it.

This entry was posted in Adobe Flash, Advertising and tagged , , , , . Bookmark the permalink.

2 Responses to Vegemite Jar created with Papervision

  1. Mike says:

    That looks really nice! Does it run too slow when you turn smoothing on to get rid of jaggies?

  2. Will says:

    This was done a little while ago. I’m pretty sure there wasn’t any significant difference either way. I wasn’t given a great deal of time to work on this so didn’t really have a chance to investigate the anti-aliasing.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> <pre lang="" line="" escaped="">