Monetizing a Flash game with self serve ads. A success?
Posted by Will | Filed under Advertising, Flash Games
Knight of the Dead has been ‘in the wild’ for 5 days now and has received a wide range of exposure. Most interestingly the game was only submitted to newgrounds.com and, at the time of writing, has spread virally to 92 unique domains with 153629 global plays. The fact the game has spread this much is pretty exciting since I hadn’t done any work submitting the game to other sites.
I have also acquired my first advertiser, stoneagegames.com, who have been brave enough to take a gamble advertising in my game’s custom ad space!
For those unaware, I built my own custom ad system to remotely load an ad into the game’s preloader. This works pretty much identically to Mochiads with the benefit of being able to sell and host the ads myself, getting 100% of the revenue. The fact that stoneagegames.com has decided to try out this space has proven to me that a custom ’self-serve’ ad system can be a viable option to monetize a Flash game and can definitely be a more profitable option for developers over the larger revenue share pay-per-click ad services.
Moving forward I hope to release more quality games that carry this ad system and to build and grow my own private ad network through these games.
September 8th, 2008 at 1:11 am
That’s great news Will, I’ve been looking forward to you trying this out.
Can you divulge what the setup is with stoneage in terms of how you get paid? You don’t have to give figures if you don’t want, but I’d be interested in what the mechanism is.
I blogged about this:
http://drastika.pcriot.com/?p=53
October 25th, 2008 at 1:15 am
What about a open source “self-serve” ad system? Do you have any plans to release this in the wild?
Thanks,
Lucas