Archive for the ‘Advertising’ Category
Monetizing a Flash game with self serve ads. A success?
Posted by Will | Filed under Advertising, Flash Games
Knight of the Dead has been ‘in the wild’ for 5 days now and has received a wide range of exposure. Most interestingly the game was only submitted to newgrounds.com and, at the time of writing, has spread virally to 92 unique domains with 153629 global plays. The fact the game has spread this much is pretty exciting since I hadn’t done any work submitting the game to other sites.
I have also acquired my first advertiser, stoneagegames.com, who have been brave enough to take a gamble advertising in my game’s custom ad space!
For those unaware, I built my own custom ad system to remotely load an ad into the game’s preloader. This works pretty much identically to Mochiads with the benefit of being able to sell and host the ads myself, getting 100% of the revenue. The fact that stoneagegames.com has decided to try out this space has proven to me that a custom ’self-serve’ ad system can be a viable option to monetize a Flash game and can definitely be a more profitable option for developers over the larger revenue share pay-per-click ad services.
Moving forward I hope to release more quality games that carry this ad system and to build and grow my own private ad network through these games.
Sending data with LocalConnection in Flash
Posted by Will | Filed under Adobe Flash, Advertising, Banners, Experiments, Tutorials
As a follow up to my previous post titled “How to communicate between multiple Flash files with LocalConnection” I’m going to demonstrate a slightly more advanced way of using the LocalConnection object in Flash. (more…)
How to communicate between multiple Flash files with LocalConnection
Posted by Will | Filed under Adobe Flash, Advertising, Banners, Tutorials, Web
Have you ever come across a website containing banner ads of the same creative which appear to be in sync? Here I’m going to demonstrate how this is done by giving an example of how to use the LocalConnection class in Actionscript 3.0.
What is a local connection?
A local connection is used to communicate between two or more currently running SWF files. These can be either opened in Flash Player or, more commonly, embedded in a web page. A local connection object can be used to facilitate the communication between SWFs by enabling one SWF to call a function in another SWF.
A common place local connections are used is in banner advertising. An advertiser will buy out multiple ad positions on the same web page and create an advertisement that will utilize both spaces for greater impact and viewer retention.
A good use of this was the recent ‘Mac vs PC’ ads that did the rounds late last year. This ad featured our befuddled PC character attempting to light up a sign promoting Windows Vista featured in the above banner.
Game update. Now with self serve ads.
Posted by Will | Filed under Adobe Flash, Advertising, Experiments, Flash Games
I mentioned a while ago that I was working on a Flash game and I think it’s time I showed an update. As you can see from the screen shot it’s had some substantial progress since my first posting.
