Posts Tagged ‘games’
Kongregate adds “developer tipping”
Posted by Will | Filed under Adobe Flash, Flash Games
No, It’s nothing like cow tipping. Kongregate has just released a new way flash game developers can earn a little extra cash… with tips.
Kongregate is a site devoted to online games, unique in that it doesn’t allow developers to submit games that have in-game ads. It supports game makers through a revenue share model based on ads surrounding the games on the site. Developers can increase their revenue percentage up to a maxium of 50% by including Kongregate’s statistics or high score API’s.
Tipping is exactly what it sounds like. Players can tip the developers of their favourite games a monetary value of their choosing using the new on-site currency aptly named Kreds. Players can purchase Kreds with their own ‘real world’ money and use them on tipping as well as ‘virtual items’ in upcomming Kong produced muliplayer games.
This is certainly an interesting move by Kongregate. There is a stigma with casual gamers (and the internet in general) that things should simply be free. This is a common problem for casual game developers trying to make a buck. While it’s a generous move for Kongregate to give 100% of tips to the developers It will be interesting to see how many players jump on board and are passionate enough to hand over money for something they’ve been getting, and will continue to get for free.
Monetizing a Flash game with self serve ads. A success?
Posted by Will | Filed under Advertising, Flash Games
Knight of the Dead has been ‘in the wild’ for 5 days now and has received a wide range of exposure. Most interestingly the game was only submitted to newgrounds.com and, at the time of writing, has spread virally to 92 unique domains with 153629 global plays. The fact the game has spread this much is pretty exciting since I hadn’t done any work submitting the game to other sites.
I have also acquired my first advertiser, stoneagegames.com, who have been brave enough to take a gamble advertising in my game’s custom ad space!
For those unaware, I built my own custom ad system to remotely load an ad into the game’s preloader. This works pretty much identically to Mochiads with the benefit of being able to sell and host the ads myself, getting 100% of the revenue. The fact that stoneagegames.com has decided to try out this space has proven to me that a custom ’self-serve’ ad system can be a viable option to monetize a Flash game and can definitely be a more profitable option for developers over the larger revenue share pay-per-click ad services.
Moving forward I hope to release more quality games that carry this ad system and to build and grow my own private ad network through these games.
